Fashion Trends 2022: the recovery is there but some technologies will be a must-have


Fashion Trends 2022 told by McKinsey analysts, who strongly advise all fashion operators to double their investments in the most innovative technologies by 2030. The goal? Creating a competitive advantage and keeping up with the digital natives who, from now on to the next few years, will affect the ways and times of development as previous generations have never done.  

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Paris Packaging Week 2022, 29 e 30 June


Packaging Week will be staged on 29 and 30 June in the Expo Porte de Versailles complex. The two-day event dedicated to the future and innovations of packaging in the beauty, beverage, luxury and consumer goods sectors will be an opportunity for brands and suppliers to meet to discover new packaging materials, ideas and solutions. Registrations to participate as exhibitors are already open. In addition, during the event there will also be the awards ceremony of the Adf & Pcd and Pld…

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Gray market: what it is, how it works and how to counteract it


The Gray Market, in the face of the sale of authentic products, is a phenomenon that damages both brands and consumers. It is a business model that is not illegal: with respect to commercial regulations, it just exploits the legal loopholes that exist in the global market.. 

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Smart caps: products speak to consumers, combining safety and sustainability


Smart caps in the name of the best design at a creative and technological level, which combine practical functionality with an information service with added value. By combining an NFC tag, integrated into the cap, with Vericode, an exclusive and patented coding system, it is possible to enhance communication relating to each individual product, certifying in real time its uniqueness, originality and authenticity. The technological combination is the result of a cross-sectorial and innovative…

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Smart packaging evolution: PACKAGES BECOME SPEAKING PACKAGES


Smart packaging evolution means mixing technology and strategy, developing new packaging concepts that make products intelligent and communicating. Packing and packaging use increasingly advanced coding technologies, such as:    

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GUIDE TO RECOGNIZING FAKE PRODUCTS FROM AUTHENTIC PRODUCTS


Authentic items and fake products: a guide to recognize them

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E-COMMERCE: EVER MORE DIFFICULT TO IDENTIFY COUNTERFEIT OR PIRATE GOODS


E-commerce between lights and shadows. While it is true that the health emergency associated with the pandemic has cleared customs clearance for online shopping in all its forms, it is also true that the very nature of marketplaces has made and makes it difficult for users to distinguish counterfeit and pirated goods from authentic and legal ones.   FIND OUT HOW VERICODE CERTIFIES THE AUTHENTICITY OF PRODUCTS SOLD ONLINE  

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COUNTERFEITING IN EUROPE: 1 IN 10 CITIZENS HIT


Counterfeiting in Europe: In analysts' photography, all sectors are affected: cosmetics and toys, alcoholic beverages, electronics, clothing and chemicals and pharmaceuticals. Counterfeiting in evolution. The latest EUIPO Observatory (European Union Intellectual Property Office) launches the alert on the proliferation of counterfeit medicines such as antibiotics, painkillers and products such as personal protective equipment. Criminals, riding the wave of the pandemic, prey on people's…

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ANTI-COUNTERFEITING: THE BEST PROTECTION TECHNOLOGIES


Anti-counterfeiting does not just mean fighting the illegal action of international criminal gangs that profit from plagiarism without respecting borders and legality. Phenomena such as the black market, the gray market or Italian sounding threaten jobs and brand revenues alike. Technology helps companies protect products and consumers.

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