Choosing to buy only authentic products means valuing the work and quality that goes into them and your own money.
But is it always easy to distinguish an authentic product from a fake? If it has a VeriCode label, you know it’s the real thing. VeriCode is an alphanumeric code that you can check at any time on this website before you make your purchase.
Protecting your products is even more essential today, in a market where the number of counterfeit items is on the rise and their resemblance to the original is increasingly sophisticated.
Safeguarding products and customers is easy with VeriCode: a unique numeric code is associated with each individual product and follows it from production to sale, along the entire the distribution chain.
Paris Packaging Week 2022, 29 e 30 June
Packaging Week will be staged on 29 and 30 June in the Expo Porte de Versailles complex. The two-day event dedicated to the future and innovations of packaging in the beauty, beverage, luxury and consumer goods sectors will be an opportunity for brands and suppliers to meet to discover new...Read more
Gray market: what it is, how it works and how to counteract it
The Gray Market, in the face of the sale of authentic products, is a phenomenon that damages both brands and consumers. It is a business model that is not illegal: with respect to commercial regulations, it just exploits the legal loopholes that exist in the global market.. The rising wave...Read more
Smart caps: products speak to consumers, combining safety and sustainability
Smart caps in the name of the best design at a creative and technological level, which combine practical functionality with an information service with added value. By combining an NFC tag, integrated into the cap, with Vericode, an exclusive and patented coding system, it is possible to enhance communication relating...Read more
GUIDE TO RECOGNIZING FAKE PRODUCTS FROM AUTHENTIC PRODUCTS
Authentic items and fake products: a guide to recognize them Authentic items versus fake products: a struggle that brands have been fighting for a long time to protect products, turnover and consumers. However, using particular methods to characterize the originality and authenticity of a product is not enough. Also because...Read more
Smart packaging evolution: PACKAGES BECOME SPEAKING PACKAGES
Smart packaging evolution means mixing technology and strategy, developing new packaging concepts that make products intelligent and communicating. Packing and packaging use increasingly advanced coding technologies, such as: two-dimensional codes QrCode sensors (in particular for the monitoring and control of food, medicines or special cosmetics) RFID or NFC...Read more
COUNTERFEITING IN EUROPE: 1 IN 10 CITIZENS HIT
Counterfeiting in Europe: In analysts' photography, all sectors are affected: cosmetics and toys, alcoholic beverages, electronics, clothing and chemicals and pharmaceuticals. Counterfeiting in evolution. The latest EUIPO Observatory (European Union Intellectual Property Office) launches the alert on the proliferation of counterfeit medicines such as antibiotics, painkillers and products such as...Read more
E-COMMERCE: EVER MORE DIFFICULT TO IDENTIFY COUNTERFEIT OR PIRATE GOODS
E-commerce between lights and shadows. While it is true that the health emergency associated with the pandemic has cleared customs clearance for online shopping in all its forms, it is also true that the very nature of marketplaces has made and makes it difficult for users to distinguish counterfeit and...Read more
ANTI-COUNTERFEITING: THE BEST PROTECTION TECHNOLOGIES
Anti-counterfeiting does not just mean fighting the illegal action of international criminal gangs that profit from plagiarism without respecting borders and legality. Phenomena such as the black market, the gray market or Italian sounding threaten jobs and brand revenues alike. Technology helps companies protect products and consumers. THE...Read more