VeriCode: The solution to the Counterfeiting of Products through their Traceability
The counterfeiting of original products is an unfair practice that inevitably damages the manufacturer of the original object and the entire commercial chain behind it.
Generally the counterfeiting activity of a good takes place through the illicit reproduction of the good itself and its marketing through secondary channels (also not always in accordance with the law). .
According to the latest national strategic plan drawn up by the ministry for economic development, Italy is the third country, after the United States and France, whose products are subject to counterfeiting. .
The Italian legislation defends the industrial property of all products placed on the market through various laws that provide for civil and criminal penalties for their violation. Article 473 of the Criminal Code provides that: "Whoever who, being able to know of the existence of the industrial property title, counterfeits or alters national or foreign brands or distinctive signs of industrial products, or whoever who, without being involved in counterfeiting or alteration , makes use of such counterfeit or altered trademarks or signs, is punished with imprisonment from six months to three years and with a fine from € 2,500 to € 25,000". .
Although the Italian and international legislation tend to defend the originality of the products, in order to avoid wasting a lot of time, money and energies in international lawsuits, which may even have unexpected effects, it is always advisable to prevent counterfeiting of the goods that are produced or being put on the market
Making a product easily recognizable in its originality, gives more value to the product itself and promotes its marketing, encouraging both retailers and final customers to purchase an asset whose origin is 100% guaranteed without the danger of running into covert fraud.
The Vericode traceability method is a simple innovative solution that aims to defend the products of any merchandise area from the problem of counterfeiting.
This methodology applies to all companies that produce or place on the market articles of any type and who want to certify the authenticity of their products.
Feel free to ask us for more information about the Vericode traceability and authenticity program
The codes are unique and follow the item from production to sale, along the entire supply chain
What are the advantages of VeriCode anti-counterfeiting?
The Vericode anti-counterfeiting system offers many advantages. Summarizing them
- It protects themarket of the original product from counterfeit copies
- It offers added value to end customers, because it protects them and their purchases
- It demonstrates the willingness of the parent company to fight the crime of counterfeiting globally
- It tracks the product throughout its life, offering the possibility of following it throughout the sales chain
- It collects important information about products: where they are sold, in which shops authenticity checks are carried out, where counterfeit copies are reported.
Make Your Product Recognizable in its Authenticity
Thanks to Vericode technology you can make your products recognizable in their authenticity in a simple and inexpensive way.
Tracetoo Srl (holder of Vericode brand) company has developed a simple and inexpensive tracking system can easily identify a product in its authenticity.
Ask for a no obligation quote
Food Products Tracking
Vericode offers a customized and optimal solution to trace the entire food chain..
Through its use it is possible to trace all the operations of transformation and marketing of food products, including the production of wine, protecting the product against fraud and counterfeiting. For more information, write us here